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Esenciales

Preferencias

Analíticas y estadísticas

Marketing

Items/dimensions: Research scenario, participants, sample

FAIL (D)

There is no description of the research scenario, the participants or the sample.

FAIR (C)

There is a short description of the sample or unit of analysis.

1. The choice of participants or unit of analysis in the research and the criteria for selecting the sample could be better justified.

2. There is no information on how the sample will be accessed, or this information is unclear.

GOOD (B)

The research scenario is described. The description of the sample is appropriate and consistent with the research objectives and questions.

1. The choice of participants or unit of analysis in the research and the criteria for selecting the sample could be better explained.

2. Some information is given on how the sample will be accessed, but this information is not entirely clear.

EXCELLENT (A)

The research scenario is very well described. The description of the sample (or the unit of analysis) is appropriate and consistent with the research objectives and questions.

1. The choice of participants or unit of analysis in the research and the criteria for selecting the sample are sufficiently justified and consistent with the research questions and/or hypotheses.

2. Detailed information is given on how the sample will be accessed and recruited.

Weighting

10%

(this section must be marked Fair or above in order for the research plan to be approved)

Open Comments

(Write here your comments or suggestions)

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